Privacy Policy
Date: [2025-06-06]

1. Collection of Personal Data
1.1 Personal Data
Below, we inform you about the processing of personal data when you use our website. Personal data is any information relating to you, such as your name, address, email address, and user behavior. We would like to inform you about our processing procedures and comply with our legal obligations, in particular the General Data Protection Regulation (GDPR) of the European Union.

1.2 Controller
The controller within the meaning of Article 4 paragraph 7 GDPR is [Please insert company name, address, email].

2. Processing of Personal Data When Accessing Our Website
If you use the website purely for informational purposes, without registering or providing further data, we process the personal data that your browser transmits to our servers. The data listed below is technically necessary to display the website and to ensure its stability and security, which is why we must process it. The legal basis is Article 6(1)(f) GDPR:
(A) IP address
(B) Date and time of the request
(C) Requested content (page accessed)
(D) Amount of data transferred
(E) Browser information

3. Further Functions and Services of Our Website
3.1 Overview of Various Services
In addition to the purely informational use of our website, we offer you various services (e.g., registering an account, purchasing goods). If you are interested, we use further functions for sales promotion (e.g., selecting payment methods) as well as for analyzing or advertising our products/services, which are explained in more detail in sections 4 and 5. For this, you will generally need to provide further personal data, or we will process further data necessary to provide the respective service. The principles mentioned above apply to all described data processing purposes.

3.2 Use of external service providers
In certain cases, we use external service providers for data processing (e.g., payment service providers, shipping companies; see also sections 5 and 6). These service providers are carefully selected, bound by our instructions, and regularly monitored.

3.3 Further Involvement of Third Parties
If we offer promotions, competitions, contracts, or similar services jointly with partners, we may share your personal data with third parties not named here. Depending on the service, partners may also collect the data themselves. You will receive further information about this when you provide your data or in the respective service descriptions.

3.4 Third parties outside the European Economic Area
If our service providers or partners are located outside the EEA, we will inform you about the consequences in the offer description.

4. Processing of Personal Data When Contacting Us or Opening an Account
When you communicate with us via email or contact form, we store the data you provide (email address, name, telephone number, if provided) in order to answer your inquiries. When registering a customer account, we only collect data that you provide voluntarily, e.g.:
(A) Last name, first name, title (if applicable) or username
(B) Login data: email address and self-chosen password
(C) Contact details such as name, postal address, telephone and fax numbers, email address
(D) Other personal information or interests that you share with us

5. Processing of Personal Data During Purchases
5.1 Purchase Information
When you place an order in our online shop, we collect your purchase data, which, depending on the type of purchase and processing status, may include the following information:
(A) Details of purchased goods (name, price, model, etc.)
(B) Order number
(C) Delivery and billing address
(D) Delivery and payment status (e.g., "completed" or "shipped")
(E) Messages and communication regarding the purchase (e.g., complaints)
(F) Return status (e.g., "in process")
(G) Information about service providers (e.g., tracking numbers from parcel services)

5.2 Payment Details
We offer various payment options, in particular credit card and PayPal. We collect the payment data you provide to process the payment. We also receive further information from payment service providers and credit institutions regarding payment processing and credit checks. We only transmit the data necessary for payment processing to these service providers.

Payment details include:
(A) Billing address
(B) Preferred payment method
(C) IBAN and BIC or account number and sort code
(D) Credit card details

Furthermore, the payment details contain other information directly related to payment processing and credit checks, e.g. PayPal ID for PayPal payments.

5.3 Transfer of data on outstanding receivables to debt collection agencies
In the case of unpaid invoices that remain unpaid after multiple reminders, we may transfer necessary data to debt collection agencies or sell receivables so that they can be pursued on our own behalf. Our commissioned debt collection agencies are: [Please specify if applicable or delete this paragraph].

Legal basis: Data transfer in the context of a fiduciary debt collection pursuant to Art. 6 para. 1 lit. b GDPR; in the context of receivables sales pursuant to Art. 6 para. 1 lit. f GDPR.

6. Cookies
6.1 General Information about Cookies
We use cookies, tags, web pixels, and similar technologies to automatically collect information about our services. Cookies are small codes that allow our technical partners to collect information that usually does not directly identify you. Where legally required, we will obtain your consent before using them. This section explains our use of cookies and your options for managing them. We only process personal data using cookies if this is technically necessary or if you have given your consent. You can withdraw or adjust your consent at any time via the "Manage Cookies" link in the footer.

6.2 Cookies
Cookies are small files that are stored on your device by a website via the browser and make it possible to recognize your browser and store certain information.

We use the following types of cookies:

Strictly necessary cookies: Essential for using the services, e.g., for accessing protected areas. Not used for marketing purposes. Cannot be disabled.

Functional cookies: These save personalization settings and do not display online advertising. They can be deactivated, but may result in limited functionality.

Performance/analytics cookies: These passively collect usage data to improve services; no advertising is used; they can be deactivated.

Advertising or targeting cookies: These cookies allow you to see ads tailored to you, prevent repetition, and enable interest-based ads. Third parties can create profiles and display relevant ads. They can be disabled.

6.3 Your Choices
Browsers offer options for managing cookies, such as blocking, notification, or expiry times. Blocking all cookies may require manual adjustment of settings on each visit and could lead to limitations.

6.4 Web Pixels
We use conversion pixels to measure marketing and service goals. These small codes inform us about clicks or page visits (e.g., thank-you pages). Pixels also help analyze usage patterns.

6.5 Analysis
We may use Google Analytics to monitor and analyze usage. Details on Google's privacy policy can be found at https://policies.google.com/privacy?hl=de. An opt-out plugin is available: https://tools.google.com/dlpage/gaoptout.

6.6 Behavioral Remarketing [If using Google Ads, Bing Ads, Facebook Ads]
We use remarketing services to show you personalized advertising on third-party websites. This allows us to recognize preferences and tailor ads accordingly.

Tools:

Google Ads Remarketing (Opt-out: https://www.google.com/settings/ads). Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, is responsible for data collection when personal data is collected.

Bing Ads is operated by Microsoft Ireland Operations Limited, One Microsoft Place, Dublin 18, Ireland. Privacy policy: https://privacy.microsoft.com/de-de/.

Facebook Ads: Ads via Facebook Business Tools based on interests. Your data will not be shared; we may use encrypted email lists to create similar target audiences.

6.7 Other Tracking Technologies
We may collect clickstream data, device information, browser details, time spent on the site, pages visited, search terms, and similar information. Our pages use JavaScript, entity tags, and HTML5 local storage to improve performance.

6.8 Do Not Track
Our website does not currently respond to "Do Not Track" signals, as there is no uniform standard.

6.9 Location information
You can disable location sharing via device settings or permissions for apps/browsers.

7. Data Transfer to Third Parties
7.1 Only when legally permitted.
Data will only be transferred within the framework of legal regulations, e.g., to customer service providers, technical service providers, or logistics partners (e.g., [Name of logistics partner]). These parties have only limited access to your data. For partner purchases, we transmit necessary data (e.g., name, delivery address) for order processing.

7.2 Technical Service Providers
Technical service providers (e.g., Shopline and others) may process data outside the EU. We ensure the same data protection standards through contracts.

7.3 Payment service providers and credit institutions:
Payment data may be transferred to payment providers. See their privacy policies for details.

7.4 Shipping Companies
We share the following data with shipping companies:
(A) Name
(B) Delivery address
(C) Postal code
(D) Email address (for delivery notifications)

7.5
Data will be disclosed to authorities and other third parties if required by law or for law enforcement purposes.

8. Data Storage and Deletion
Data is stored for contract fulfillment and legal obligations. Upon account closure, we will delete your data if legally permissible; otherwise, it will be blocked and used only to a limited extent (e.g., for tax audits). Examples:
(A) Retention obligations under commercial and tax law for up to 10 years.
(B) Data for further contract processing or legal defense will be blocked until the statute of limitations expires.
Anonymized or pseudonymized data for research/statistics may be exempt from deletion.

9. How is my data protected?
We use technical and organizational measures, such as SSL encryption, to protect your data.

10. Your Rights
10.1 Rights as a Data Subject
You have the right to:
(A) Access
(B) Rectification or Erasure
(C) Restriction of Processing
(D) Objection to Processing
(E) Data Portability
(F) Withdrawal of Consent

10.2 Information requests
Please attach proof of identity to prevent unauthorized disclosure.

10.3 Withdrawal of consent
Consent can be withdrawn at any time with regard to future processing.

10.4 Right to object based on legitimate interest
You can object to the processing of your data unless it is necessary for the performance of the contract. We will then review your objection. You
can object to advertising at any time.

You can lodge a complaint with data protection authorities.

11. Changes to this Privacy Policy
Due to further developments or changes in legal requirements, this policy may be amended. We recommend that you read it regularly.